New Fan Page: now what? Seven easy tips to get started
So you have a nice new Facebook Page for your business. But how can it make your cash register ring?
Here are a few steps to get started:
1. Place a Facebook “Become a Fan” button on your website, so your site visitors can find your Page.
2. Ask all of your Facebook friends, employees and family members to “Fan” your new business Page on Facebook. Post a link to your new page on your personal profile and ask your friends to post it on their profiles.
3. Tell your customers “Fan us on Facebook!” (Share news of your new page with your customer email list.)
4. Once you get 50 fans, ask Facebook for a “vanity” URL (or link to your page). Here’s why. When you first create your Facebook Page, its link is long and full of numbers and symbols. A “vanity URL” that looks something like this — www.facebook.com/mybizname — is much easier to share and remember.
5. Offer some generous coupons on your Page so your fans will be motivated to share them with their friends. Theis can generate traffic and new customers.
6. Consider advertising on Facebook. This may be the fastest way to reach new customers. You can target Facebook users by the words they’re using with friends (“spa,” “facial,” “baggy eyes”), by their age, their interests and more, combined with very precise geographic terms — within 1, 2, or 5 miles of your store address, or where you know your best customers live. Steer them to your website to book some services, or to your Facebook Page to collect monthly special coupons.
7. Lather, rinse, repeat — cha-ching.
