Dennis Yu of BlitzLocal Ranks Small Business #1 on Google in 15 Minutes!
Dennis Yu is an expert at internet marketing, so when a friend asked if he would rank his new business on Google, Dennis had it ranked in 15 minutes! I once knew a business man that spent 3 years trying and still could not rank his business page on Google. Meanwhile, Dennis Yu achieved a quality search ranking for his friend’s business, faster than an episode of Sponge Bob Squarepants.
Ranking well for the proper keywords will generate targeted, high quality leads for any business. Customers who shop or price check online are constantly using Google search, and the businesses that rank well on Google meet potential clients who found them because of their search engine rankings. Dennis’ friend recently started a racquet stringing business out of his home in Boulder, Colorado. Knowing his customers often found racquet stringing services online, he asked Dennis if he would help him climb up the Google search results for keywords like “Tennis”, “Boulder”, and ”Racquet“, knowing his customers would likely use these search terms if they were looking to get a tennis racquet strung in Boulder. Often times competition for search results is fierce, making it a very competitive field. Take the term “Remote Control Car” for example. Searching even this three word term, causes Google to display 15 million results. Obviously, the results listed first will receive the most views from prospective customers; but how do you get your business to the top of the ladder?
Dennis started by explaining that clickable links online, termed “back links”, are essentially connecting web traffic together from one site to the next. For example, any link in this article, which takes you to another page, is a back link. Receiving high quality, “back links,” from reputable sites, is one of the major components Google uses when ordering search results, particularly when a search query returns millions of results. Essentially, the amount of back links and how well they fit the target search (among other things) determines who gets to be at the top of the search. This creates multiple dimensions to the importance of back links to your site. It is important to have back links because, not only do they account for a great source of direct traffic to your website, they piggyback off other sites’ traffic and funnel it through a direct link to yours, and play a vital role in how Google ranks sites in keyword searches.
The impact of a back link is determined by the rank of the page your site is linking with. This clout, or credibility of a website, is kept in a system of scoring called “Google Page Rank.” You can easily download a page rank application, which tells you the page rank of any page you are surfing, or linking to, displayed in the bottom right hand corner of your browser, after downloading this free tool from quirk.biz.com. The page rank scale goes from 1 to 10, but it is important to note that the page rank scale is also aggregate. An aggregate in this context, means that sites which rank even 1 level higher than others are ten times stronger than sites ranked even one level lower; exponentially rising and falling in the Google pecking order. In order to zoom past all the other search results on Google, it is important to score well on Google for back links, because Google takes into account the quality and amount of back links to your pages, ranking pages with more, higher quality back links, ahead of sites which are not as well-linked to the rest of the internet.
Although ranking a small business page requires more than simply 1 or 2 back links, even from a page rank 5 site or above, a single “PR5″ back link is usually enough to rank well on certain Google keywords. Particularly if your intended Google keyword queries return less than 2 or 3 million results, and the keyword results your seeking are not in heated competition with other websites. In more sought-after search fields, one must acquire more back links that are ranked higher; ideally with matching keywords and topics, to impact competitive search results the most. A good way to obtain back links on reputable sites is to guest-post material on other sites, for example a friend’s blog, but that is just one suggestion for anyone getting started tackling any major keyword searches.
To rank his friend’s tennis racquet business, Dennis started by quickly writing a short article on his PR5 blog, laced with keywords for Next Day Racquets, that he later hoped to rank for in Google search. He identified ”Boulder, Tennis and Racquets,” as the keywords that would work best, because the company is a start-up business in Boulder, Colorado that sells tennis racquets, and Dennis realized that it was feasible to rank even higher than his friend’s business rivals for these keywords. He again determined, “Boulder, Tennis ,Racquets,” was the ideal search term for his friend’s business by discovering that the term received an acceptable amount of highly targeted web traffic, while additionally targeted prospective local customers. Keyword research played a vital role in this process, whereby any search query with less than 2 million search results would be relatively “low hanging fruit,” that with a few steps could be overtaken on search results.
The material that ranks number 1 on Google, on average, receives 4 times the amount of organic traffic that the content ranking number 2 receives. So the importance of being ranked high, for any business, is tremendous. After determining the desired keywords, Dennis wrote a highly targeted article about,”Boulder, Tennis and Racquets,” on his PR5 blog. Dennis also went ahead and created a social media outlet, (his specialty), via a Facebook.com fan page, for his friend’s business (which it would use as a sales page for the time being). He then went on to link his blog to a new article post about Next Day Racquets, while intermingling another link into Next Day Racquet’s Facebook fan page. After linking the PR5 blog with Next Day Racquets Facebook fan page, he went ahead with a simple little trick that quickly allows Google to index the newly posted material. WordPress blogs are already great at pinging the search ladders, informing Google instantly about the emergence of new content, but a great way to get indexed even faster is to use the Google plus 1 system. By pushing plus “+1″on the newly formed content on his blog, Dennis actually got Google to instantly crawl the post and in turn got the post instantaneously indexed on the search ladder, with no wait or time-delay!
The result? Next Day Racquets ranked number 1 for the keywords, “Boulder, Tennis, Racquets,” in 15 minutes! By simply writing a high quality, keyword articulated article, on a reputable site (his own blog), then linking it to his friends business fan page and then “+1″-ing the results, Dennis instantaneously brought the Google indexing spiders running to the site and had it ranked number 1 on the search engine keywords just as fast. Dennis achieved what most business owners never do; he ranked Next Day Racquets in the top 5 of Google search for important keywords and search terms. Not only that, he did it quicker than I could have ordered a Domino’s pizza. After a few weeks the listing did fall from ranking very 1st on the ladder, down to number 4 on the search results. Even so, Dennis Yu was able to get his friend more Google recognition in 15 minutes than home businesses ever get at all! Not only that, he didn’t use any unethical business or black hat S.E.O. and instead properly mounted Next Day Racquets on the search ladder, for the long run. Dennis Yu is truly a professional. Check out more on his blog www.Dennis-Yu.com. I hope this article helps people maximize their search engine opportunities; it sure helped me!
-William Larsen, BlitzLocal Analyst
