BlitzLocal » facebook stats http://www.blitzlocal.com Mon, 30 Jan 2012 21:02:30 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The world is not accurately represented by Facebook. http://www.blitzlocal.com/the-world-is-not-accurately-represented-by-facebook/ http://www.blitzlocal.com/the-world-is-not-accurately-represented-by-facebook/#comments Thu, 10 Jun 2010 02:28:55 +0000 Dennis Yu http://www.blitzlocal.com/?p=1895 Facebook has less than 1% penetration in 7 of the 10 most populous countries That’s right. They have 36,180 users out of the 1.3 billion people in China, 9.6 million users out of 1.2 billion people in India, and the list goes on. They do have 42% penetration in United States, where 126 million of [...]

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Top 10 Countries by world population

That’s right. They have 36,180 users out of the 1.3 billion people in China, 9.6 million users out of 1.2 billion people in India, and the list goes on. They do have 42% penetration in United States, where 126 million of their base of almost 500 million users reside. Facebook may appear to be the dominant player in social networking from a US perspective, but they are getting creamed by in other countries:

* In Russia, Odnoklassniki and VKontakte each have over 30 million users, while Facebook has 1.1 million.
* In Korea, Cyworld has 18 million users out of a population of 48 million, which is about the same dominant ratio Facebook has with US users.
* And don’t forget Qzone in China with 376 million users, just behind what Facebook has.
* And the list goes on.

Top 15 Countries Facebook population

So if you’re truly a global brand, you need to be on these other sites– many of which you may not have even heard of if you live in the United States. Even MySpace, which has lost 20% the last year, versus the 30% gain that Facebook has had, is still a force at 1/3rd the size of Facebook.  And that’s not even counting the formidable other properties owned within the Fox network.

Whether you’re a US-based brand that has presences in other countries, an international brand with decentralized management, or a country-specific brand, it makes sense to have experts in local markets that have their fingers on the pulse.  Note that in the Philippines or Indonesia, for example, you can buy targeted traffic at a 3 cent CPM bid, which often works out to a penny per thousand impressions, since you pay only a portion of your maximum bid.  Consider new markets for your products and services.

The world is not accurately represented by Facebook.

Click here to see the country stats from last year.

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