July 26th, 2010
3 days ago we first noticed the ability to share your ads account with other users via 3 permission levels– reports only, general user, and administrator. Not all accounts will have this feature enabled, but if you do have it, it will be under “settings”.
As an agency managing hundreds of Facebook pages and accounts, our opinion? It’s about time! Standard practice in Google AdWords and other PPC platforms is to allow clients to share access with their agency via the My Client Center interface, which allows many users to manage an account. Previously, you had to either create separate dummy accounts for each client (cumbersome), run them under your agency account (but then you can’t specifically share out access to particular client campaigns), or run under a personal account (yes, we know many folks that do that). In the same way that you can have multiple page admins, you can have multiple ad admins.
Facebook has made amazing progress in the last 6 months with improving their advertising tools. Here are items that would make their platform even better:
- Enable frequency capping so you don’t waste inventory.
- Allow negation targeting or placement targets (maybe you don’t want to run inside a poker app, for example)
- Allow agencies to create multiple accounts for clients under a single domain (client1@blitzlocal.com, client2@blitzlocal.com), though there is potential for abuse here.
- Provide a desktop tool like Google AdWords Editor.
- Enable CPA bidding to allow for conversion optimization.
- Add more metrics to the Facebook Ads API.
- Reveal the ad Quality Score, like Google does.
- Better UI reporting– show trends as opposed to raw output data.
If you are an agency, then the ability to manage multiple accounts has now saved you massive headaches. We look forward to Facebook adding more Google-esque features in addition to the pure social features that makes Facebook advertising so special.
Dennis Yu is CEO of BlitzLocal, a firm that specializes in Facebook advertising for brands and
local advertising for yellow page category businesses.
Tags: facebook ads platform, facebook advertising, facebook tools
Posted in BlitzLocal, Company Blog | No Comments »
November 3rd, 2009
Dennis Yu of BlitzLocal will be giving his second webinar, presented by the American Marketing Association and ReadyTalk, on Facebook Advertising Techniques. His presentation, titled, 7 Effective Facebook Advertising Techniques for Brands and Direct Marketers, will focus on how Social PPC advertising is different than traditional PPC and will answer questions such as:
• What ads are most effective?
• What is the optimal bid strategy?
• How do you best target against keywords and demographic targets?
• How do you measure performance?
• What are the primary mistakes newcomers make on the Facebook platform?
The free webinar will be held Wednesday, November 18, 2009 at 2pm EST. Register for the Facebook Advertising Techniques webinar today!
This webinar is targeted at an intermediate audience with some basic familiarity of PPC concepts. An essential presentation if you’d like to increase your current knowledge of online advertising related subject matter & the most efficient practices that will bring your brand to the forefront of qualified prospects.
Tags: events, facebook advertising, press release, webinar
Posted in Company Blog | 2 Comments »
September 3rd, 2009
On October 14, 2009 at 12:00pm CDT Dennis Yu, CEO of BlitzLocal.com, will give a webinar presented by the American Marketing Association and ReadyTalk on Facebook Marketing Tactics: How to Monetize Your Brand Through Facebook.
The webinar will focus on answering the following questions:
- How do you port your traditional search campaigns and make them social?
- How do you take advantage of the viral loop?
- How does user targeting differ from keyword targeting?
- What are best practices in creative management that will increase your CTR and avoid wasting lots of money?
- How do you track performance and conversions in tandem with traditional search?
- How can you multiply performance by tying in Facebook pages for your brand and build up a fan base?
Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado, specializing in local lead gen, integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, AmazingMail and other national retail and franchised outlets. A 14 year veteran of online marketing with Yahoo! and American Airlines, Dennis is an acknowledged thought leader in search, affiliate, and internet marketing. He has spoken at conferences around the world, including Singapore, Australia, and the US.
To sign up for the free Webinar visit: https://cc.readytalk.com/r/6sg7k5akaeos
Tags: events, facebook advertising, press release, webinar
Posted in Company Blog | 1 Comment »
June 5th, 2009
One of the best sessions held at SMX was the Facebook session; about an hour and a half tutorial on how to use Facebook ads, and some new changes made to the platform (you can also read about it here). If you’ve been advertising on Facebook recently at all, most of it wasn’t breaking news, save for these three things:
- Users can now create ads for fan pages. Not only does the ad send the user to the respective fan page, the ad even has the feature of a “become a fan” button on the ad. This means users are only 1 click away from subscribing to your fan page’s updates. This is particularly helpful for clients like MyEstateManager, where lots of traffic is driven through the Facebook fan page. You’re probably thinking– “Well what about groups?” Sorry to burst your bubble, but Facebook is no longer giving support to groups. Also note that once fan pages reach more than 5,000 fans you can’t email all of them at once.
Ads for events are now available as well. This is especially helpful for people holding events that require paid registration, which allows the user to determine a cost per conversion, and properly manage their bids. Note that users subscribed to events can receive event messages, while users subscribed to fan pages can receive “fan page updates.”-
Facebook reporting is awesome. By going to the “reports” section of the self serve platform, anyone can generate a report that includes very helpful demographic data. This includes location, gender, and age breakdown, with respective click through rates.
By far the most helpful tip was to use the Facebook reporting, as one can now easily break down demographic data, while before users were just subject to estimated guesses in which demos to target. We’ve already begun using these features on enterprise clients such as California Pizza Kitchen and AmazingMail. These features are also perfect for our local clients, including a Boulder Massage Therapist, the Colorado Center for Photomedicine, and many others.
The Facebook Engineering Team Hard At Work
Tags: facebook advertising
Posted in Company Blog | No Comments »
