SEO especially shouldn’t mystify the American Marketing Association
Editor’s Note: This is a letter sent by BlitzLocal CEO Dennis Yu to the American Marketing Association’s Alli Libb, who invited members and friends to the AMA’s “Demystifying Social Media Measurement” webinar. To social media, add search engine optimization and web best practices to the list of things that need not be mysterious.
Hi Alli,
Hope you’re well.
Here is a screenshot of the Social Media Measurement email I got today– the register button or link is not visible, since images are off (see gray box circled in red at bottom).
Most consumers will see the same thing, as that’s the default setting for webmail applications such as Gmail and Yahoo mail. Images off is also the default setting for Google Apps (corporate gmail– such as what we use), which is powering the majority of Fortune 500 corporations and educational institutions.
We see this issue frequently. Good news is that there’s an easy fix. Just make sure to include alt tags on images. This is a great web practice, too, since people who have slow loading pages can still see what the images and links are labeled as.
Calls to action should also be links, not images.
If you implement this, you should definitely see increases to your open rates. Hope that helps!
