Manage Your Internet Marketing Campaigns with Raven Tools
An article by Trevor Merz, Analyst of BlitzLocal
I had the pleasure of using several tools from Raven, and spent more time playing with and using the features than writing this article. Raven created a series of tools that research, analyze, and report based on links, paid search data, and ranking. Raven Tools also has a very nice social reputation management package that gives you complete control over your brand name through the dashboard. Here are a few of my favorite features
- Keyword and Competitor Tools: Track brand related keywords, and those of your competitor. Tracking data is relevant to AdWords volume, ranking, and links.
- Research Assistant: One can easily research a domain, keyword, and page analysis using Raven’s research assistant. There are also tools such as a keyword researcher and analyzer, an AdWords researcher, quality and design analyzer, Wordtracker, and SEMrush.
- Link Manager: Manage your links, organize leads, and make a directory of websites to better keep track of important information.
- Content Manager: Measure the readability and density of links and keywords on the content you post to your website. This tool can help anybody build meaningful content for their website.
Reporting:
User Manager: Similar to Google products, one can add accounts to share with whoever they want. This is great for agency users in a company, so access can be shared across the board.
Brand Templating: Welcome to complete freedom reporting. For agencies, Raven Tools allows you to place your own logo on the front page, making it customizable and open for reporting. For a test report I used a BlitzLocal logo to replace the Raven Tools logo.
Report Template: Even more in-depth than a brand template, Raven Tools has reporting templates where one can choose what metrics to include in the report. Raven Tools has 360 degree coverage on AdWords, Analytics, Social Media, and Search Engine research. Take a look at the options listed below. I will cover the basics of this reporting.
- Analytics: Raven Tools reporting pulls analytics data and organizes it by priority of visitor information, site referrals, search referrals, and top search engines, providing you with analyzed data in regards to each.
- Keyword Reporting: Know your top searched keywords that triggered your ad or website
- Summary Insertion: Have something to say about the metrics being reported? Raven Tools allows you to input your own summary via rich text box insertion. Any information you type will be inserted into the report.
Social Media Monitor: Raven Tools offers a simple yet complex data pull from a variety of different channels.
- Persona Manager: Log in to any of the 75 social media sites there are directly from the raven tools dashboard. Add in your information, and data will be pulled in regards to your persona. Here is an example of reporting for Twitter.
- Social Monitor: Similar to Google alerts, Raven Tools searches any or all sources you provide for mention of a brand or phrase. Within the options one can mark sentiment, whether good or bad, or add the website to the link manager. Take a look at the buzz of the sites listed below.
- KnowEm – KnowEm checks the availability of your brand name, username or vanity URL on 300+ popular Social Media websites. This is built into the social tools that Raven has to offer, and great for brand name identity theft.
- Forum Searching – Find out what people are saying with a forum search powered by Omgili. Find all reputation management easy with a click of a button.
Raven Tools reporting simplifies and centralizes everything you need to know for your brand, and can truly give an advantage to anyone measuring web success. The best thing about Raven Tools is that everything is connected. Without Raven Tools you could be spending too much time viewing many pages for one brand, but with Raven you have every vital reporting feature and it’s all through the one dashboard.
To view a full list of Raven’s features check out their Features page. If you are interested Raven offers a free 30 day trial, with no credit card required. Raven Tools offers two tiers of services, pro and agency. Pro services start at $79 a month, limiting two users and the agency services start at $199 a month capping at 6 users. Take a free trial today, explore the excitement of simplified internet marketing tools.
