Targeted Advertising on Facebook
The BlitzLocal Facebook Service has a system that has been in development for years and is ready for your business. Our tool grabs conversion data from various sources, to calculate eCPM, conversion rate, and eCPC. It then automatically turns off under performing ads. Our system also lets you target by themes, in addition to keywords. Many times determining your target audience on social networks can be a game of inference from profiles and headlines. Our system, combined with analytics, gives you an inside view of your audience’s actions.
Leveraging these target markets is key to monetizing today’s social networks, and using these tools with a focused local marketing campaign is invaluable.
Facebook is the new PPC channel to rival Google AdWords. Yet brands are struggling with their social advertising campaigns and complain of low conversion rates, inability to target properly, inability to drive consistent traffic, and difficulty with social media measurement.
If you have at least $1,000 to spend per month or are considering how to use social media in your mix, then BlitzLocal may be able to help. Next steps:
- Find out more about how we do it: Social targeting, ad optimization, creative development, social metrics
- Read some case studies
- I’m a small business and don’t have much money – No problems, check out our do it yourself guides.
- Contact us to see if there’s a fit
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Facebook has close to 70 million users in the United States. Find out information about your market with our provided Facebook Country Statistics.
To read more about the Facebook advertising process with Facebook Ads Manager, click here to download a document regarding performance and optimization reporting.
