Using Facebook Microtargeting to Play a Trick on My Boss



Facebook Logo

I decided to play a little trick on my boss using the Facebook advertising techniques he taught me.

Using  the “Location” section in the ad tools, I entered Portland, Oregon which is where Blitzlocal headquarters is located.

Location targeting in Facebook Ad Tools

In the “Demographics” section, I targeted males ages 30 to 40.

Demographic targeting in Facebook Ad Tools

For “Education and Work” I typed BlitzLocal LLC and WebTrends.

Education and Work targeting in Facebook Ad Tools

The result ended with an estimated 80 people targeted.

Total Amount of Targeted People

About 4 days later, I get an email from my boss:

Email received from Boss

And this only cost me 6 cents.

Cost of Advertising

Knowing that you can target down to where someone works, where they live, and how old they are– how might you use this in your business?

Be seen on

BlitzLocal is part of

  Click to verify BBB accreditation and to see a BBB report.
©2014 BlitzLocal, LLC