Using Facebook Microtargeting to Play a Trick on My Boss

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I decided to play a little trick on my boss using the Facebook advertising techniques he taught me.

Using  the “Location” section in the ad tools, I entered Portland, Oregon which is where Blitzlocal headquarters is located.

Location targeting in Facebook Ad Tools

In the “Demographics” section, I targeted males ages 30 to 40.

Demographic targeting in Facebook Ad Tools

For “Education and Work” I typed BlitzLocal LLC and WebTrends.

Education and Work targeting in Facebook Ad Tools

The result ended with an estimated 80 people targeted.

Total Amount of Targeted People

About 4 days later, I get an email from my boss:

Email received from Boss

And this only cost me 6 cents.

Cost of Advertising

Knowing that you can target down to where someone works, where they live, and how old they are– how might you use this in your business?


Dennis Yu is the CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek's SocialTimes column. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@blitzmetrics.com, his blog, or on Facebook.

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