Using Facebook Microtargeting to Play a Trick on My Boss
I decided to play a little trick on my boss using the Facebook advertising techniques he taught me.
Using the “Location” section in the ad tools, I entered Portland, Oregon which is where Blitzlocal headquarters is located.
In the “Demographics” section, I targeted males ages 30 to 40.
For “Education and Work” I typed BlitzLocal LLC and WebTrends.
The result ended with an estimated 80 people targeted.
About 4 days later, I get an email from my boss:
And this only cost me 6 cents.
Knowing that you can target down to where someone works, where they live, and how old they are– how might you use this in your business?