Facebook Fans clicking along at 20 million a day
by Jonny Chan
Facebook’s 400 million user milestone has generated plenty of attention, but guess what? There’s even faster growth somewhere else: Fans.
Facebook now has more than 3 million active Pages and half of those are created by local businesses. And according to the company’s latest figures, Fans of pages are accelerating at an unbelievable 20 million a day, or equivalent to the U.S. population every two weeks.
With that kind of growth, it’s not a matter of if but a matter of when Facebook will start indexing its Fan Pages like Google started indexing web pages 5 years ago.
Now, Facebook is introducing Community Pages. Their goals are to bringing people closer within the community to support different causes.
What is a community page?
Community Pages allows users to build a fan base around their community and to generate support for their favorite cause or topic as described by Facebook:
“Generate support for your favorite cause or topic by creating a Community Page. If it becomes very popular (attracting thousands of fans), it will be adopted and maintained by the Facebook community.”
How does it differ from other pages?
As far as I know, their functionality and features are exactly the same compared to other Facebook pages. The default community page has only two tabs: Wall and Info, but it does allow the creator to add more tabs by selecting on the cross button.
Recently, Facebook has revamped a lot of interface on its pages, such as changing Become a Fan to Like button (http://www.dennis-yu.com/facebook-fans-concept-being-changed-to-like), modifying its exit page to entice people to sign up for Facebook mobile service. Nevertheless, such changes will surely bring a better user experience and allow more fans to engage within the Facebook community.
P.S Did you know about that Facebook has a peace program as well? Check it out at http://peace.facebook.com.
Jonny
