Dennis Yu speaks on Facebook targeting, privacy at SES Toronto
BlitzLocal CEO Dennis Yu is speaking June 9-10 at The SES (Search Engine Strategies) Conference and Expo in Toronto. Here’s the rundown of the event — hope to see you there!
Facebook Feeding Frenzy: Targeting Opportunities, Privacy Challenges 
Facebook and other social media platforms (Twitter, LinkedIn) offer tremendous new segmentation and ad targeting opportunities to marketers. Ahead-of-the-curve marketers are already researching segments, evaluating strategies, testing ad creative, and getting into the weeds measuring performance in this unprecedented targeting playground where interconnected users are willing to openly share their interests and content.
But is it all too easy for marketers because Facebook et al. are cavalier about privacy and disclosure? Is a user backlash or a regulatory firestorm on the horizon? Canada is notorious in that its Privacy Commissioner openly challenged Facebook on its default settings and disclosure. Which way will the wind be blowing in a year’s time? Panelists explore both the opportunistic and paranoid perspectives on social media marketing. Take your pick.
- Moderator:
Andrew Goodman, SES Advisory Board & President, Page Zero Media
- Speakers:
Mark Rosenberg, Of Counsel, Sills Cummis & Gross P.C.
Dennis Yu, Chief Executive Officer, BlitzLocal
