March 3rd, 2010
SYDNEY — BlitzLocal and SEOMoz will offer a joint session on measuring success on Facebook at the eMetrics Marketing Optimization Summit in Sydney, Australia, April 22-23, 2010.
With meetings in nine world capitols this year, the eMetrics Summit attracts web analysts, business intelligence experts and marketing managers, who share wisdom on how to increase the return on online investment.
Dennis Yu, CEO of BlitzLocal, and Gillian Muessig, co-founder and president of SEOMoz, will demonstrate how to adapt standard web methods to track form completions, shopping cart checkouts and phone calls to the Facebook environment.
Yu and Muessig will show how to use Facebook’s own Insights tool to add a social dimension to analytics. They will also address the pros and cons of using modifications of Google Analytics and tools from other providers.
With more than 150,000 members, SEOmoz is the world’s brand leader in search marketing software tools, education, resources and community. The company’s flagship product, Linkscape, powers SEO tools and applications such as OpenSiteExplorer.org, RavenTools, and many more.
Muessig has provided keynotes and sessions for conferences around the world on the state and future of search marketing as well as technical issues. This month she launches “Getting Down to Business,” a new program on Webmaster Radio.
In 2006, Yu co-founded BlitzLocal, a Denver area firm that provides local search solutions for enterprises of all sizes. Clients include J.C. Penney, Equifax and Yahoo!, as well as local professional service providers, national franchises and non-profit groups.
An entrepreneur and internationally recognized lecturer in search engine marketing, Yu is an expert in search marketing technical analysis and pay-per-click (PPC) ad campaign development and optimization. He has written widely on the industry, been featured on National Public Radio and has counseled the Federal Trade Commission on privacy issues for social networks.
Tags: Conferences, Facebook
Posted in BlitzLocal, Company Blog | No Comments »
November 3rd, 2009
Dennis Yu of BlitzLocal will be giving his second webinar, presented by the American Marketing Association and ReadyTalk, on Facebook Advertising Techniques. His presentation, titled, 7 Effective Facebook Advertising Techniques for Brands and Direct Marketers, will focus on how Social PPC advertising is different than traditional PPC and will answer questions such as:
• What ads are most effective?
• What is the optimal bid strategy?
• How do you best target against keywords and demographic targets?
• How do you measure performance?
• What are the primary mistakes newcomers make on the Facebook platform?
The free webinar will be held Wednesday, November 18, 2009 at 2pm EST. Register for the Facebook Advertising Techniques webinar today!
This webinar is targeted at an intermediate audience with some basic familiarity of PPC concepts. An essential presentation if you’d like to increase your current knowledge of online advertising related subject matter & the most efficient practices that will bring your brand to the forefront of qualified prospects.
Tags: events, facebook advertising, press release, webinar
Posted in Company Blog | No Comments »
September 14th, 2009
On September 24, 2009, Dennis Yu, CEO of BlitzLocal and a recognized thought-leader in the fast-moving world of Pay Per Click marketing, will be speaking at the PPC Summit in Los Angeles, California (Sept 23-24, 2009) on Local and International PPC Opportunities.
Dennis will provide the same workshop at the PPC Summit in Chicago, Illinois (Nov 4-5, 2009).
Dennis’s Workshop will focus on answering the following important questions:
- Local search is attracting a great deal of press for its ability to provide targeted leads for smaller businesses, but is it right for you?
- What local opportunities are out there?
- Where should you focus your money and attention?
- If you can see the world locally, can you also see it globally?
- Do you see international opportunities for your business in this global search marketing economy?
The workshop will delve into opportunities that will drive your business forward, both near and far.
Tags: events, local search marketing, PPC, press release, speaking
Posted in Company Blog | No Comments »
September 3rd, 2009
On October 14, 2009 at 12:00pm CDT Dennis Yu, CEO of BlitzLocal.com, will give a webinar presented by the American Marketing Association and ReadyTalk on Facebook Marketing Tactics: How to Monetize Your Brand Through Facebook.
The webinar will focus on answering the following questions:
- How do you port your traditional search campaigns and make them social?
- How do you take advantage of the viral loop?
- How does user targeting differ from keyword targeting?
- What are best practices in creative management that will increase your CTR and avoid wasting lots of money?
- How do you track performance and conversions in tandem with traditional search?
- How can you multiply performance by tying in Facebook pages for your brand and build up a fan base?
Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado, specializing in local lead gen, integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, AmazingMail and other national retail and franchised outlets. A 14 year veteran of online marketing with Yahoo! and American Airlines, Dennis is an acknowledged thought leader in search, affiliate, and internet marketing. He has spoken at conferences around the world, including Singapore, Australia, and the US.
To sign up for the free Webinar visit: https://cc.readytalk.com/r/6sg7k5akaeos
Tags: events, facebook advertising, press release, webinar
Posted in Company Blog | 1 Comment »
June 5th, 2009
One of the best sessions held at SMX was the Facebook session; about an hour and a half tutorial on how to use Facebook ads, and some new changes made to the platform (you can also read about it here). If you’ve been advertising on Facebook recently at all, most of it wasn’t breaking news, save for these three things:
- Users can now create ads for fan pages. Not only does the ad send the user to the respective fan page, the ad even has the feature of a “become a fan” button on the ad. This means users are only 1 click away from subscribing to your fan page’s updates. This is particularly helpful for clients like MyEstateManager, where lots of traffic is driven through the Facebook fan page. You’re probably thinking– “Well what about groups?” Sorry to burst your bubble, but Facebook is no longer giving support to groups. Also note that once fan pages reach more than 5,000 fans you can’t email all of them at once.
Ads for events are now available as well. This is especially helpful for people holding events that require paid registration, which allows the user to determine a cost per conversion, and properly manage their bids. Note that users subscribed to events can receive event messages, while users subscribed to fan pages can receive “fan page updates.”-
Facebook reporting is awesome. By going to the “reports” section of the self serve platform, anyone can generate a report that includes very helpful demographic data. This includes location, gender, and age breakdown, with respective click through rates.
By far the most helpful tip was to use the Facebook reporting, as one can now easily break down demographic data, while before users were just subject to estimated guesses in which demos to target. We’ve already begun using these features on enterprise clients such as California Pizza Kitchen and AmazingMail. These features are also perfect for our local clients, including a Boulder Massage Therapist, the Colorado Center for Photomedicine, and many others.
The Facebook Engineering Team Hard At Work
Tags: facebook advertising
Posted in Company Blog | No Comments »
