September 23rd, 2009
This week, Dennis Yu and Trevor Merz submitted an article about Geo-Targeting PPC Campaigns for Local to YOUmoz on SEOmoz. SEOmoz is a well credited gathering place for search marketers around the globe. They provide a large knowledge base for hundreds of thousands of online marketers who work with Search Engine Optimization.
Through YOUmoz our article has contributed to their goal, and provided their members with more insight regarding local PPC. The YOUmoz section focuses on member contributions and discussions, posting the highest quality and most informative user submitted articles.
The article has received seven “thumbs-up” by SEOmoz subscribers, and has informed many. It covers popular questions and mind expanding concepts regarding pay-per-click such as nationwide targeting vs. city targeting, geo-multiplied terms, content campaigns and more. Dr. David Verebelyi, a Denver plastic surgeon, was referenced in the article regarding national search and geo-targeting. Here is an image of his analytics from the article that may impress you.
If you are a professional service firm or interested in local search and pay-per-click, you may want to put your thumb up too.
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September 14th, 2009
On September 24, 2009, Dennis Yu, CEO of BlitzLocal and a recognized thought-leader in the fast-moving world of Pay Per Click marketing, will be speaking at the PPC Summit in Los Angeles, California (Sept 23-24, 2009) on Local and International PPC Opportunities.
Dennis will provide the same workshop at the PPC Summit in Chicago, Illinois (Nov 4-5, 2009).
Dennis’s Workshop will focus on answering the following important questions:
- Local search is attracting a great deal of press for its ability to provide targeted leads for smaller businesses, but is it right for you?
- What local opportunities are out there?
- Where should you focus your money and attention?
- If you can see the world locally, can you also see it globally?
- Do you see international opportunities for your business in this global search marketing economy?
The workshop will delve into opportunities that will drive your business forward, both near and far.
Tags: events, local search marketing, PPC, press release, speaking
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September 3rd, 2009
On October 14, 2009 at 12:00pm CDT Dennis Yu, CEO of BlitzLocal.com, will give a webinar presented by the American Marketing Association and ReadyTalk on Facebook Marketing Tactics: How to Monetize Your Brand Through Facebook.
The webinar will focus on answering the following questions:
- How do you port your traditional search campaigns and make them social?
- How do you take advantage of the viral loop?
- How does user targeting differ from keyword targeting?
- What are best practices in creative management that will increase your CTR and avoid wasting lots of money?
- How do you track performance and conversions in tandem with traditional search?
- How can you multiply performance by tying in Facebook pages for your brand and build up a fan base?
Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado, specializing in local lead gen, integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, AmazingMail and other national retail and franchised outlets. A 14 year veteran of online marketing with Yahoo! and American Airlines, Dennis is an acknowledged thought leader in search, affiliate, and internet marketing. He has spoken at conferences around the world, including Singapore, Australia, and the US.
To sign up for the free Webinar visit: https://cc.readytalk.com/r/6sg7k5akaeos
Tags: events, facebook advertising, press release, webinar
Posted in Company Blog | 1 Comment »
August 26th, 2009
I spent some time using Google Trends today. Google Trends is a tool Google created to measure traffic for terms and websites. For example, one can compare search terms such as “mountain bikes” vs. “road bikes”. Here are the results:
Mountain Bikes (Blue) vs. Road Bikes (Red)
As you can see the results are divided between search volume and news reference. The “A”, “B” etc. in the Search Volume index refer to cited news articles over the years in case you had in interest. These citations would be of a higher interest to something with a dramatic progression and decline, like the stock market.
As interesting as road and mountain bike publicity are, the publicity for search engines and social networking have officially met. Yahoo’s search engine and the social networking site Facebook have shaken hands. Here’s the evidence:
Not only have they shook hands, but Facebook has said goodbye and has continued to exceed Yahoo’s traffic. This information is breakthrough, it marks a new age in internet marketing. The primary heat is being taken off of search engines and placed more avidly on social media and networking websites.
Assuming that social networking is the next best things for internet marketing, in which basket should we place our eggs? Some of the top social networking sites include Myspace, Facebook, Twitter, Hi5, and Bebo. Let’s go ahead and compare the trends. Here are the results:
Current Results:
1. Facebook.com
2. Myspace.com
3. Hi5.com
4. Bebo.com
5. Twitter.com
As we can see Myspace was a leader in the past, but has been exceeded by Facebook in the past year. Twitter is small but is growing, along with Bebo and Hi5. Checking trends of the social media hotspots pertains to directing traffic, and finding the popular place to do so is all part of the greater picture in online marketing. Please refer to Online Marketing the Easy and Hassle-Free Way to understand how we relate information like this into our business. It will be interesting to compare these results in another quarter or two, and what we at BlitzLocal can do with information provided.
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August 22nd, 2009
Here at BlitzLocal we implement many different tools to bring our clients the most business via the internet as possible. Among other tools, we customize Pay Per Click (PPC) campaigns to better suit our client needs. Many advertisers will reference PPC as common knowledge, but if the client is unfamiliar there’s no reason to let it slide. I will be covering PPC basics so that there is no guessing involved, and we can all feel a little more informed.
First allow me to define some common terms heard in Pay Per Click.
Pay Per Click (PPC) – Advertisers pay a provider for certain keywords when their ad is clicked.
Cost Per Click (CPC) – The amount advertisers pay for each to bring one visitor to a website.
Keyword – A specific term that is searched on the internet. For example, a dentist would pay for the keyword “root canal”.
Bidding - Advertisers competitively bid on certain keywords relevant to their target market to advantage the client .
How to build a PPC campaign
Here is a basic example of how to build a PPC campaign. For this example I will use a local Denver Cosmetic Surgeon.
First, we need to determine who the target market is. Using the cosmetic surgeon example, people searching for cosmetic surgery will be our target market.
Second, we create subcategories of our parent category. A Cosmetic Surgeon can do a number of procedures, the procedures we want to target for more business. Some subcategories for a Cosmetic Surgeon would be Botox, Laser Hair Removal, Face Lifts, Breast Augmentation, and Chemical Peels.
Finally, given all subcategories we can create keywords. Keywords are specific to each subcategory. Some keywords for the subcategory Botox may be “botox procedure”, “facial botox”, “botox doctor”.
When we are done building our keywords for the PPC campaign, the end product will look like this.
Parent Category: Cosmetic Surgery > Subcategory: Botox > Keyword: botox procedure
Parent Category: Cosmetic Surgery > Subcategory: Botox > Keyword: facial botox
Parent Category: Cosmetic Surgery > Subcategory: Botox > Keyword: botox doctor
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PPC Example
After our keywords are built we create optimized, eye-catching ads and place them in their proper place.
Pay Per Click and Cost Per Click
Pay Per Click refers to paying a PPC provider such as Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter for certain keywords. Obviously PPC campaigns are not free, so we must optimize spending to create the most efficiency when it comes to bringing in new visitors. Bidding on keywords measures the greatest efficiency. Weed out the bad keywords and invest in the ones producing results. When it comes to bidding there are plenty of options, but an Analyst report stats and give you need-to-know information.
Thank you for reading the basics of Pay Per Click on the BlitzLocal blog. If this has interested you please look forward to a 12 Week Series on PPC coming in September. With Scott Richter’s all around expertise prepare to have your PPC socks knocked off.
Tags: 12 Week Series on PPC, Basics, Bidding, Denver Cosmetic Surgeon, Keyword, Pay Per Click, PPC
Posted in SEO and Marketing | 1 Comment »
