Google Analytics is free and quite useful, so why bother paying for assistance? Several reasons– none of which include putting money in your vendor’s pocket. You might want some assistance in setting up your Google Analytics account to enable conversion tracking (whether standard or advanced) so that you can track the ROI and cost per sale on your marketing efforts.
- Do you know how to evaluate ROI down to the keyword level, especially if your site has multiple goals, such as user signup, contact form, and click to call?
- Do you know how to integrate your analytics data with other systems that do salesforce automation, call center management, and email marketing– such that you can build a complete picture of your marketing efforts?
- Do you know what are the right metrics to use in evaluating the effectiveness of your marketing channels– understanding when a high bounce rate is sometimes a good thing or sometimes not?
- Are you able to set up your analytics to do Landing Page Testing and other forms of A/B testing on what offers and creatives perform best?
A car is only as good as its driver. So no matter whether you use Google Analytics, Omniture, ClickTracks, Webtrends, IndexTools (Yahoo), RunMetrics, or any other tool, we can assist. We also have our own tools that work in tandem with Google Analytics, should your needs be a bit more sophisticated than the mainstream crowd. This typically occurs in the lead gen and B2B space.
Underlying all the services that we offer is analytics, as that is what ties together all marketing initiatives and allows us to measure the ROI of our joint efforts. Many of our clients prefer working with us on a blended agency approach where they pay a low retainer fee plus performance-based compensation. The performance is based on hitting revenue, lead, and profit targets– based on an increase from the baseline snapshot taken when we started. So, of course, we are quite interested in making sure that we hit client targets.
And you, as a client, should be holding your agency accountable, such that their goals are aligned with yours in a “win-win” situation. We at BlitzLocal welcome the opportunity to prove this to you and earn your on-going business.
BlitzLocal Analytics System
BlitzLocal offers premium automation in analytics services. Our dashboard will provide you with insight you need following metrics > analysis > action.
Metrics – Data that matters
With analytics from BlitzLocal you are provided with common metrics based on a consumer response to your advertising. Looking at numbers directly can be like staring at a blank wall, but with our system a clutter of numbers turns into valuable insight for improvement.
Analysis – Insightful approach to raw data
After organization of metrics our system will provide you with an in depth analysis and recommendation for action. Instead of making blind bid adjustments that could be detrimental for funding, our analysis software provides a logical explanation for metric behavior.
Action – No more blind adjustments
With detailed metrics and an in-depth analysis, the next step is a beneficial action. With many online advertisers there is a gray area with the last and most important step of building a campaign—improvement. Improvements are statistical, and there is an equation behind each and every one. Our action software will calculate what is noise and what is affecting campaign performance to provide you with an ROI increasing change.
Overall – Three steps for a higher ROI
Following our metrics > analysis > action model, what seems to be a clutter of numbers turns into a positive actionable solution. There is no sense in spending thousands of dollars on a small business PPC audit that can fluctuate on a monthly basis, allow our system to train and inform you for understanding. Finally, you can manage your own a pay per click campaign without spending hours of valuable time. Best of all, if you need more understanding beyond automated insight, you have support from your own dedicated BlitzLocal analyst to answer any questions you may have, any hour any day.
